Martin Winterkorn, \u015feful Volkswagen, a afirmat s\u0103pt\u0103m\u00e2na aceasta c\u0103 VW lucreaz\u0103 la o gam\u0103 low-cost care va cuprinde un hatchback, un sedan \u015fi chiar un SUV, avans\u00e2nd \u015fi o dat\u0103 pentru intrarea pe pia\u0163\u0103 a primelor exemplare: anul 2018. \u00cen plus, CEO-ul VW a avansat \u015fi un nivel de pre\u0163: 8.000-11.000 de euro. Anun\u0163ul vine s\u0103 confirme interesul m\u0103rcii germane pentru ma\u015finile low-cost, \u00een special pentru pia\u0163a din China, acolo unde a \u00eenceput s\u0103 piard\u0103 teren \u00een fa\u0163a unor concuren\u0163i mult mai bine preg\u0103ti\u0163i pentru zona de low-cost (Hyundai, Suzuki etc.).<\/p>\n
Dou\u0103 sunt surprizele din anun\u0163ul \u015fefului VW: faptul c\u0103 data lans\u0103rii se am\u00e2n\u0103 cu 2 ani – prima ma\u015fin\u0103 era a\u015fteptat\u0103 \u00een 2016, nu \u00een 2018; faptul c\u0103 pre\u0163ul de pornire va fi (\u00een China) de circa 8.000 de euro (echivalent), cu peste 2.000 de euro mai mult dec\u00e2t se vehicula p\u00e2n\u0103 acum. \u00cen fine, vom avea trei ma\u015fini, iar nu doar una singur\u0103 – dar acest lucru era de a\u015fteptat, pentru c\u0103 este imposibil s\u0103 rentabilizezi o platform\u0103 nou\u0103 f\u0103r\u0103 a dezvolta pe baza ei c\u00e2t mai multe tipuri de caroserie, care s\u0103 asigure volume mari de v\u00e2nz\u0103ri.<\/p>\n
Pia\u0163a din China este imens\u0103, chiar dac\u0103 ritmul de cre\u015ftere a \u00eencetinit, iar \u015feful Volkswagen \u015ftie c\u0103 nu poate dinamiza v\u00e2nz\u0103rile grupului dac\u0103 nu reu\u015fe\u015fte s\u0103 pun\u0103 pe pia\u0163\u0103 la timp ma\u015finile low-cost promise deja de mai bine de trei ani. De altfel, ultima lupt\u0103 pentru putere<\/a> din cadrul grupului VAG a avut drept motiva\u0163ie central\u0103 inabilitatea actualului CEO VW de a lansa la timp o gam\u0103 low-cost, a\u015fteptat\u0103 de prea mult timp de c\u0103tre ac\u0163ionari.<\/p>\n <\/p>\n sursa promotor.ro<\/p>\n","protected":false},"excerpt":{"rendered":" Martin Winterkorn, \u015feful Volkswagen, a afirmat s\u0103pt\u0103m\u00e2na aceasta c\u0103 VW lucreaz\u0103 la o gam\u0103 low-cost care va cuprinde un hatchback,<\/p>\n","protected":false},"author":1,"featured_media":3035,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":""},"categories":[6,12],"tags":[],"class_list":["post-3034","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social","category-stiri-internationale"],"jetpack_featured_media_url":"https:\/\/i2.wp.com\/realitatearutiera.ro\/wp-content\/uploads\/2015\/07\/desc\u0103rcare-11.jpg?fit=225%2C225","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p61naM-MW","jetpack-related-posts":[],"_links":{"self":[{"href":"http:\/\/realitatearutiera.ro\/index.php?rest_route=\/wp\/v2\/posts\/3034","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/realitatearutiera.ro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/realitatearutiera.ro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/realitatearutiera.ro\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/realitatearutiera.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3034"}],"version-history":[{"count":1,"href":"http:\/\/realitatearutiera.ro\/index.php?rest_route=\/wp\/v2\/posts\/3034\/revisions"}],"predecessor-version":[{"id":3036,"href":"http:\/\/realitatearutiera.ro\/index.php?rest_route=\/wp\/v2\/posts\/3034\/revisions\/3036"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/realitatearutiera.ro\/index.php?rest_route=\/wp\/v2\/media\/3035"}],"wp:attachment":[{"href":"http:\/\/realitatearutiera.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3034"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/realitatearutiera.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3034"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/realitatearutiera.ro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3034"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}