{"id":14063,"date":"2016-10-11T13:00:00","date_gmt":"2016-10-11T10:00:00","guid":{"rendered":"http:\/\/realitatearutiera.ro\/?p=14063"},"modified":"2016-10-11T13:10:13","modified_gmt":"2016-10-11T10:10:13","slug":"kaufland-vine-cu-o-schimbare-pentru-facilitarea-cumparaturilor","status":"publish","type":"post","link":"https:\/\/realitatearutiera.ro\/?p=14063","title":{"rendered":"Kaufland vine cu o schimbare pentru facilitarea cump\u0103r\u0103turilor"},"content":{"rendered":"<p>Lan\u0163ul german de supermarketuri Kaufland, cel mai mare retailer de pe pia\u0163a autohton\u0103 de comer\u0163 modern, estimeaz\u0103 c\u0103 aproximativ 1.000 dintre clien\u0163ii s\u0103i utilizatori de smartphone-uri \u00ee\u015fi vor folosi telefonul mobil la cump\u0103r\u0103turi pentru a scana produsele pe care vor s\u0103 le achizi\u0163ioneze. Retailerul a lansat ieri pe plan local, \u00een premier\u0103 la nivel de grup, aplica\u0163ia mobil\u0103 numit\u0103 Scan &amp; Pay. Aceasta poate fi utilizat\u0103 momentan doar \u00een magazinul Kaufland din strada Barbu V\u0103c\u0103rescu din Capital\u0103, unde num\u0103rul mediu de clien\u0163i pe timpul unei zile dep\u0103\u015fe\u015fte 5.000.<\/p>\n<p>\u201e\u00cen acest moment, \u00een magazinul Kaufland Barbu V\u0103c\u0103rescu, num\u0103rul mediu (sept. 2015 &#8211; nov. 2015) este de 5.200 clien\u0163i pe zi \u015fi de 5.700 pe zi \u00een perioada de v\u00e2rf (decembrie\u00a0 2015). Din num\u0103rul de clien\u0163i ne a\u015ftept\u0103m ca cel pu\u0163in 20% s\u0103 utilizeze aceast\u0103 aplica\u0163ie\u201c, a declarat Bogdan Alexe, director VT organizare procese \u00een cadrul Kaufland Rom\u00e2nia.<\/p>\n<p class=\"title\">Aplica\u0163ia Kaufland Scan &amp; Pay le permite clien\u0163ilor retailerului german s\u0103 scaneze codul de bare al produselor pe care vor s\u0103 le cumpere direct cu smartphone-ul, reduc\u00e2nd astfel timp petrecut la cump\u0103r\u0103turi, \u00een condi\u0163iile \u00een care nu mai este nevoie s\u0103 a\u015feze articolele pe band\u0103 la cas\u0103 \u015fi \u00eenapoi \u00een co\u015f, ci doar s\u0103 achite suma total\u0103 la casele dedicate.<\/p>\n<p class=\"title\">sursa: zf.ro<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lan\u0163ul german de supermarketuri Kaufland, cel mai mare retailer de pe pia\u0163a autohton\u0103 de comer\u0163 modern, estimeaz\u0103 c\u0103 aproximativ 1.000<\/p>\n","protected":false},"author":1,"featured_media":14066,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":""},"categories":[1],"tags":[],"class_list":["post-14063","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/realitatearutiera.ro\/wp-content\/uploads\/2016\/10\/kaufland-saturn.jpg?fit=%2C&ssl=1","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p61naM-3EP","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/realitatearutiera.ro\/index.php?rest_route=\/wp\/v2\/posts\/14063","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/realitatearutiera.ro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/realitatearutiera.ro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/realitatearutiera.ro\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/realitatearutiera.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=14063"}],"version-history":[{"count":1,"href":"https:\/\/realitatearutiera.ro\/index.php?rest_route=\/wp\/v2\/posts\/14063\/revisions"}],"predecessor-version":[{"id":14067,"href":"https:\/\/realitatearutiera.ro\/index.php?rest_route=\/wp\/v2\/posts\/14063\/revisions\/14067"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/realitatearutiera.ro\/index.php?rest_route=\/wp\/v2\/media\/14066"}],"wp:attachment":[{"href":"https:\/\/realitatearutiera.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=14063"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/realitatearutiera.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=14063"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/realitatearutiera.ro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=14063"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}