{"id":2214,"date":"2015-06-10T06:26:27","date_gmt":"2015-06-10T06:26:27","guid":{"rendered":"http:\/\/realitatearutiera.ro\/?p=2214"},"modified":"2015-06-10T06:26:27","modified_gmt":"2015-06-10T06:26:27","slug":"studiu-producatorii-auto-doteaza-masinile-cu-tehnologii-inutile-pe-care-multi-conducatori-auto-nu-le-folosesc","status":"publish","type":"post","link":"https:\/\/realitatearutiera.ro\/?p=2214","title":{"rendered":"Studiu. Produc\u0103torii auto doteaz\u0103 ma\u015finile cu tehnologii inutile, pe care mul\u0163i conduc\u0103tori auto nu le folosesc !"},"content":{"rendered":"
Un studiu recent, realizat \u00een r\u00e2ndul a 14.000 de \u015foferi, relev\u0103 faptul c\u0103 mul\u0163i dintre ace\u015ftia sunt “sufoca\u0163i” de instrumentele tehnologice de la bordul ma\u015finilor pe care le cump\u0103r\u0103.<\/strong><\/div>\n
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Studiul, realizat de compania de sondaje Nielsen \u015fi consultan\u0163ii auto de la SBD, arat\u0103 c\u0103, \u00een general, produc\u0103torii auto “\u00eenghesuie” \u00een ma\u015fini func\u0163ii tehnologice pe care \u015foferii nu \u015ftiu s\u0103 le foloseasc\u0103 sau nici m\u0103car nu sunt con\u015ftien\u0163i de existen\u0163a lor.<\/p>\n

“Este ca o curs\u0103 a \u00eenarm\u0103rii – ce produc\u0103tor auto are cea mai mult\u0103 tehnologie \u00eentr-o ma\u015fin\u0103 – \u015fi consumatorii sunt deruta\u0163i”<\/em>, a declarat Mike Chadsey, vicepre\u015fedintele Nielsen.<\/p>\n

Cercetarea, realizat\u0103 online \u00een lunile aprilie \u015fi mai, relev\u0103 c\u0103 43% dintre conduc\u0103torii auto au spus c\u0103 produc\u0103torii auto adaug\u0103 prea mult\u0103 tehnologie de divertisment \u00een noile modele \u015fi acestea nu reprezint\u0103 neap\u0103rat un punct \u00een plus.<\/p>\n

Din 42 de dot\u0103ri ale unei ma\u015fini – de la motoarele hibrid la suspensiile electronice \u015fi camerele video, 10 func\u0163ii au \u00eenregistrat cel mai mic scor al satisfac\u0163iei, apar\u0163in\u00e2nd zonei de infotainment, scrie autonews.com.<\/p>\n

La acela\u015fi nivel s-au situat \u015fi func\u0163ii precum integrarea smartphone-ului, aplica\u0163iile pentru computerul ma\u015finii \u015fi panourile de bord cu op\u0163iuni de personalizare.<\/p>\n

Andrew Hart, directorul Chadsey \u015fi SBD, a prezentat rezultatele studiului \u00een cadrul unui simpozion despre autoturismele inteligente, organizat de TU-Automotive.<\/p>\n

Hart a precizat c\u0103 produc\u0103torii auto adaug\u0103 noi func\u0163ii tehnologice pentru a atrage noi cump\u0103r\u0103tori \u015fi pot majora veniturile prin “umflarea” pre\u0163urilor la pachetele tech.<\/p>\n

Pe de alt\u0103 parte, proprietarii nemul\u0163umi\u0163i de autoturisme nu vor deveni neap\u0103rat fani ai unei anumite m\u0103rci \u015fi o vor schimba cu prima ocazie. Produc\u0103torii auto pot \u00eembun\u0103t\u0103\u0163i loialitatea prin “ad\u0103ugarea unor func\u0163ii tehnologice justificate, potrivite, u\u015for de folosit”, a declarat Hart.<\/p>\n

Printre func\u0163iile tehnologice ignorate de \u015foferi se num\u0103r\u0103:<\/p>\n

– Hard disk-urile din autoturisme pentru stocarea muzicii. Cei mai mul\u0163i conduc\u0103tori auto stocheaz\u0103 muzica pe telefoanele inteligente sau iPod-uri \u015fi nu se “descarc\u0103” \u00een sistemul autoturismului.<\/p>\n

– CD playere – Mul\u0163i produc\u0103tori auto se \u00eentreab\u0103 dac\u0103 mai are sens s\u0103 le includ\u0103 \u00een bordul autoturismelor sau s\u0103 mizeze pe mp3 \u015fi alte formate accesibile.<\/p>\n

– Servicii diverse – \u015eoferii nu sunt entuziasma\u0163i de programe precum BMW Assist sau Hyundai BlueLink, deoarece acestea cost\u0103 bani, dup\u0103 perioada de prob\u0103.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Un studiu recent, realizat \u00een r\u00e2ndul a 14.000 de \u015foferi, relev\u0103 faptul c\u0103 mul\u0163i dintre ace\u015ftia sunt “sufoca\u0163i” de instrumentele<\/p>\n","protected":false},"author":1,"featured_media":1809,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":""},"categories":[6],"tags":[],"class_list":["post-2214","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social"],"jetpack_featured_media_url":"https:\/\/i1.wp.com\/realitatearutiera.ro\/wp-content\/uploads\/2015\/05\/PRODUCTIE-FORD.jpg?fit=728%2C409&ssl=1","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p61naM-zI","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/realitatearutiera.ro\/index.php?rest_route=\/wp\/v2\/posts\/2214","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/realitatearutiera.ro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/realitatearutiera.ro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/realitatearutiera.ro\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/realitatearutiera.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2214"}],"version-history":[{"count":2,"href":"https:\/\/realitatearutiera.ro\/index.php?rest_route=\/wp\/v2\/posts\/2214\/revisions"}],"predecessor-version":[{"id":2216,"href":"https:\/\/realitatearutiera.ro\/index.php?rest_route=\/wp\/v2\/posts\/2214\/revisions\/2216"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/realitatearutiera.ro\/index.php?rest_route=\/wp\/v2\/media\/1809"}],"wp:attachment":[{"href":"https:\/\/realitatearutiera.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2214"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/realitatearutiera.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2214"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/realitatearutiera.ro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2214"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}