{"id":23953,"date":"2017-06-16T10:57:11","date_gmt":"2017-06-16T07:57:11","guid":{"rendered":"http:\/\/realitatearutiera.ro\/?p=23953"},"modified":"2017-06-16T10:57:11","modified_gmt":"2017-06-16T07:57:11","slug":"renault-acuzata-de-discriminare-sexuala-dupa-ce-a-lansat-o-oja-care-poate-fi-folosita-si-pentru-corectarea-zgarieturilor-de-pe-vopseaua-masinilor","status":"publish","type":"post","link":"https:\/\/realitatearutiera.ro\/?p=23953","title":{"rendered":"Renault acuzat\u0103 de discriminare sexual\u0103 dup\u0103 ce a lansat o oj\u0103 care poate fi folosit\u0103 \u015fi pentru corectarea zg\u00e2rieturilor de pe vopseaua ma\u015finilor,"},"content":{"rendered":"<p>Twingo este pentru \u201e<strong>\u015foferi\u0163ele active care trebuie s\u0103 circule prin ora\u015f, dar care sunt atente \u015fi la mod\u0103 \u015fi look<\/strong>\u201d, se arat\u0103 \u00eentr-un comunicat al Renault.<\/p>\n<p>Pentru sus\u0163in\u0103torii drepturilor femeilor, strategia de marketing a Renuault este sexist\u0103, iar felul \u00een care a fost promovat\u0103 nu a ajutat.\u00a0\u00centr-o reclam\u0103, o femeie strig\u0103 \u201eau\u201d c\u00e2nd observ\u0103 o zg\u00e2rietur\u0103 pe ma\u015fina sa Twingo parcat\u0103 \u00eentre dou\u0103 vehicule. Apoi ea \u00ee\u015fi vopse\u015fte o unghie \u00een albastru, \u00eenainte de a masca cu aceea\u015fi pensul\u0103 zg\u00e2rietura de pe ma\u015fin\u0103.<\/p>\n<p>\u201e<strong>Asta reduce femeile la preocuparea lor pentru frumuse\u0163e \u015fi incapacitatea lor de a \u015fofa. Acest sexism insinuant, ordinar, zilnicm puen bazele pentru ce este mai r\u0103u, pentru c\u0103 reclamele limiteaz\u0103 femeile la un rol preconceput<\/strong>\u201d, a afirmat \u015fefa asocia\u0163iei feministe Chiennes de Garde, Marie-Noelle Bas.<\/p>\n<p>Un purt\u0103tor de cuv\u00e2nt al Renault a criticat percep\u0163ia c\u0103 reclama \u015fi oja scoas\u0103 la v\u00e2nzare sunt sexiste. \u201e<strong>Ma\u015finile Twingo \u0163intesc femeile care prefer\u0103 personalizarea ma\u015finilor lor<\/strong>\u201d, a spus purt\u0103torul de cuv\u00e2nt, not\u00e2nd c\u0103 reclama nu arat\u0103 o femeie care nu \u015ftie s\u0103 parcheze.<\/p>\n<p>Oja Twingo este produs\u0103 de startup-ul de cosmetice Ink and Out, din Paris, proprietarul brandului De Blangy. Oja este disponibil\u0103 \u00eencep\u00e2nd de luni \u00een service-urile Renault \u015fi pe site-ul companiei, la pre\u0163ul de 8,9 euro, \u00een culorile albastru, ro\u015fu, negru \u015fi galben. Oja este la v\u00e2nzare pentru o perioad\u0103 scurt\u0103, a spus purt\u0103torul de cuv\u00e2nt.<\/p>\n<p>Directorul general al For Ink and Out Chief, Benjamin De Blanzy, a apreciat c\u0103 aceast\u0103 controvers\u0103 este at\u00e2t amuzant\u0103 c\u00e2t \u015fi destul de legitim\u0103. \u201e<strong>Este amuzant pentru c\u0103 \u015fi b\u0103rba\u0163ii o vor folosi<\/strong>\u201d, a spus De Blanzy, ad\u0103ug\u00e2nd c\u0103 \u015fi el a \u00eenceput s\u0103 foloseasc\u0103 oja pe ma\u015fina sa, acum c\u00e2teva luni, pentru acoperirea zg\u00e2rieturilor minore.<\/p>\n<p>Controversa a ap\u0103rut la mai pu\u0163in de o lun\u0103 dup\u0103 ce o reclam\u0103 a PepsiCo a fost criticat\u0103 pe re\u0163elele de socializare pentru exploatarea unor mi\u015fc\u0103ri \u00eentre care Black Lives Matter.<\/p>\n<p>Pepsi a retras reclama de pe YouTube \u00een mai pu\u0163in de 48 de ore de la lansare \u015fi a prezentat scuze. Episodul a ar\u0103tat c\u00e2t de greu este pentru companii s\u0103 scape de erorile de marketing observate pe re\u0163elele de socializare.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe class='youtube-player' width='800' height='450' src='https:\/\/www.youtube.com\/embed\/ipHnxF2a7B4?version=3&#038;rel=1&#038;fs=1&#038;autohide=2&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;wmode=transparent' allowfullscreen='true' style='border:0;'><\/iframe><\/span><\/p>\n<p>sursa: digi24.ro<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Twingo este pentru \u201e\u015foferi\u0163ele active care trebuie s\u0103 circule prin ora\u015f, dar care sunt atente \u015fi la mod\u0103 \u015fi look\u201d,<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":""},"categories":[1],"tags":[],"class_list":["post-23953","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_featured_media_url":"","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p61naM-6el","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/realitatearutiera.ro\/index.php?rest_route=\/wp\/v2\/posts\/23953","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/realitatearutiera.ro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/realitatearutiera.ro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/realitatearutiera.ro\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/realitatearutiera.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=23953"}],"version-history":[{"count":1,"href":"https:\/\/realitatearutiera.ro\/index.php?rest_route=\/wp\/v2\/posts\/23953\/revisions"}],"predecessor-version":[{"id":23955,"href":"https:\/\/realitatearutiera.ro\/index.php?rest_route=\/wp\/v2\/posts\/23953\/revisions\/23955"}],"wp:attachment":[{"href":"https:\/\/realitatearutiera.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=23953"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/realitatearutiera.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=23953"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/realitatearutiera.ro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=23953"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}