{"id":31580,"date":"2018-01-23T12:07:00","date_gmt":"2018-01-23T10:07:00","guid":{"rendered":"http:\/\/realitatearutiera.ro\/?p=31580"},"modified":"2018-01-23T13:42:57","modified_gmt":"2018-01-23T11:42:57","slug":"amazon-aduce-o-metoda-revolutionara-de-a-face-cumparaturi-nu-mai-treci-pe-la-casa-de-marcat","status":"publish","type":"post","link":"https:\/\/realitatearutiera.ro\/?p=31580","title":{"rendered":"Amazon aduce o METOD\u0102 REVOLU\u021aIONAR\u0102 DE A FACE CUMP\u0102R\u0102TURI, nu mai treci pe la casa de marcat"},"content":{"rendered":"<p><strong>Dup\u0103 cinci ani de dezvoltare \u0219i 14 luni de testare de c\u0103tre angaja\u021bii Amazon \u2014 Amazon Go, un magazin f\u0103r\u0103 casierii care \u00eencaseaz\u0103 automat banii de clien\u021bi, a fost deschis s\u0103pt\u0103m\u00e2na asta.<\/strong><\/p>\n<p>Situat la parterul sediului central al Amazon din Seattle, magazinul de 1.800 de metri p\u0103tra\u021bi se al\u0103tur\u0103 unei serii de investi\u021bii ale companiei americane \u00een magazine cu sedii fizice \u2014 pe l\u00e2ng\u0103 deschiderea unui lan\u021b de libr\u0103rii \u0219i achizi\u021bionarea lan\u021bului american de magazine alimentare Whole Foods (pentru suma de 13,7 miliarde de dolari, \u00een 2017), scrie\u00a0<a href=\"http:\/\/inc.com\/\">Inc.com<\/a>.<\/p>\n<p>Ceea ce diferen\u021biaz\u0103 Amazon Go de alte magazine sunt pl\u0103\u021bile automate, realizate cu ajutorul unei re\u021bele de sute de camere video din spa\u021biul \u00een care se mi\u0219c\u0103 cump\u0103r\u0103torii. Prin intermediul ma\u0219inilor cu inteligen\u021b\u0103 artificial\u0103, magazinul \u201cobserv\u0103\u201d selec\u021biile f\u0103cute de clien\u021bi \u0219i transmite informa\u021biile direct c\u0103tre conturile lor Amazon prin intermediul aplica\u021biei Amazon Go (clien\u021bii trebuie s\u0103 aib\u0103 toate aceste set\u0103ri \u00eenainte de a putea cump\u0103ra din magazin).<\/p>\n<p>Clien\u021bii pot s\u0103-\u0219i pun\u0103 cump\u0103r\u0103turile \u00eentr-o pung\u0103 \u0219i s\u0103 mearg\u0103 prin ceea ce arat\u0103 ca o poart\u0103 de metrou pentru a ie\u0219i \u0219i vor primi \u00een mod automat o chitan\u021b\u0103 pentru articolele pe care le-au luat.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe class='youtube-player' width='800' height='450' src='https:\/\/www.youtube.com\/embed\/NrmMk1Myrxc?version=3&#038;rel=1&#038;fs=1&#038;autohide=2&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;wmode=transparent' allowfullscreen='true' style='border:0;'><\/iframe><\/span><\/p>\n<h3>Amazon \u0219tie ce a luat clientul \u00een momentul \u00een care ridic\u0103 produsul de pe raft<\/h3>\n<p>Ori de c\u00e2te ori un client ia un produs dintr-un raft, camerele video detecteaz\u0103 activitatea. Sistemul este similar unui co\u0219 de cump\u0103r\u0103turi virtual: c\u00e2nd un client ia un articol de pe raft sau \u00eel pune \u00eenapoi, acesta se adaug\u0103 sau se scade din total imediat. Apoi, c\u00e2nd p\u0103r\u0103sesc magazinul, vizitatorii trebuie s\u0103 treac\u0103 prin ni\u0219te por\u021bi, unde selec\u021biile lor finale sunt ad\u0103ugate \u00een contul lor Amazon.<\/p>\n<p>Produsele individuale nu au dispozitive de urm\u0103rire, ci sunt urm\u0103rite cu ajutorul camerelor de supraveghere. Articolele precum salatele au autocolante care con\u021bin un sistem special de coduri de bare care ajut\u0103 algoritmii de inteligen\u021b\u0103 artificial\u0103 conecta\u021bi la camerele video s\u0103 le identifice.<\/p>\n<p>Pe m\u0103sur\u0103 ce cump\u0103r\u0103torii se plimb\u0103 prin magazin, select\u00e2nd \u0219i \u00eenlocuind produse, Amazon colecteaz\u0103 date despre preferin\u021bele lor.<\/p>\n<h3>Angaja\u021bii au diferite roluri, inclusiv verificarea documentelor clien\u021bilor<\/h3>\n<p>F\u0103r\u0103 casieri, Amazon Go trebuia s\u0103 g\u0103seasc\u0103 o modalitate de verifica v\u00e2rsta clien\u021bilor care cump\u0103r\u0103 b\u0103uturi alcoolice. Camerele nu se ocup\u0103 de aceast lucru \u2014 un angajat st\u0103 \u00een acea sec\u021biune a magazinului, verific\u00e2nd documentele clien\u021bilor \u00eenainte ca ace\u0219tia s\u0103 poat\u0103 scoate sticle de pe rafturi.<\/p>\n<h3>Doar 97 de oameni &#8211; inclusiv muncitorii &#8211; pot ocupa magazinul \u00een acela\u0219i timp<\/h3>\n<p>\u00cen ciuda lipsei casierilor, Amazon Go nu este lipsit de angaja\u021bi umani. De la oameni al c\u0103ror serviciu este de a asista clien\u021bii, la cei care se ocup\u0103 de alimentarea rafturilor, o parte din capacitatea magazinului \u2014 de 97 de persoane \u2014 este preluat\u0103 de muncitori, noteaz\u0103\u00a0<a href=\"https:\/\/www.usatoday.com\/story\/tech\/news\/2018\/01\/21\/amazon-set-open-its-grocery-store-without-checkout-line-public\/1048492001\/\">USA Today<\/a>.<\/p>\n<p>Unul dintre obiectivele principale ale Amazon Go este comoditatea \u0219i eliminarea nevoii clien\u021bilor de a a\u0219tepta la cozi pentru a pl\u0103ti. Va fi interesant s\u0103 vedem dac\u0103 magazinul atrage mai mul\u021bi clien\u021bi dec\u00e2t poate duce, gener\u00e2nd cozi pentru a intra \u00een magazin.<\/p>\n<h3>\u00cencercare nereu\u0219it\u0103 de furt<\/h3>\n<p>Tehnologia folosit\u0103 de Amazon, care face posibile pl\u0103\u021bile automate este numit\u0103 &#8220;Just Walk Out\u201d.<\/p>\n<p>Corespondentul\u00a0<a href=\"https:\/\/www.nytimes.com\/2018\/01\/21\/technology\/inside-amazon-go-a-store-of-the-future.html\">New York Times<\/a>\u00a0Nick Wingfield a primit permisiunea companiei pentru a \u00eencerca s\u0103 p\u0103c\u0103leasc\u0103 sistemul \u0219i s\u0103 fure din magazin. Eforturile lui au e\u0219uat.<\/p>\n<p>&#8220;Cu permisiunea Amazon, am \u00eencercat s\u0103 p\u0103c\u0103lesc sistemul de camere al magazinului prin \u00eenf\u0103\u0219urarea unei pungi de cump\u0103r\u0103turi \u00een jurul unui pachet de sos de vanilie de 4,35 dolari, \u00een timp ce era \u00eenc\u0103 pe un raft, ascunz\u00e2ndu-l sub bra\u021b \u0219i plec\u00e2nd din magazin. Magazinul m-a taxat\u201d,\u00a0 a scris Wingfield.<\/p>\n<p>\u00cen timpul perioadei de testare a magazinului, trei angaja\u021bi Amazon au \u00eencercat s\u0103 p\u0103c\u0103leasc\u0103 algoritmii purt\u00e2nd costume de Pikachu, \u00eens\u0103 f\u0103r\u0103 nici un rezultat, potrivit\u00a0<a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2017-11-15\/amazon-s-cashierless-store-is-almost-ready-for-prime-time\">Bloomberg<\/a>.<\/p>\n<p>Au urmat cazuri de inexactit\u0103\u021bi \u00een timpul testelor, datorate traficului din magazin, scrie\u00a0<a href=\"https:\/\/www.wsj.com\/articles\/amazon-delays-convenience-store-opening-to-work-out-kinks-1490616133\">The Wall Street Journal<\/a>.<\/p>\n<h3>Clien\u021bii pot\u00a0ob\u021bine banii \u00eenapoi dac\u0103 sistemul face o eroare<\/h3>\n<p>Cump\u0103r\u0103torii primesc chitan\u021be prin intermediul aplica\u021biei Amazon Go \u0219i pot avertiza sistemul \u00een cazul unei erori. Clien\u021bii primesc banii \u00eenapoi\u00a0 f\u0103r\u0103 a se \u00eentoarce la magazin, a declarat vicepre\u0219edintele companiei Amazon Go, Gianna Puerini, pentru\u00a0<a href=\"https:\/\/www.seattletimes.com\/business\/amazon\/amazon-go-cashierless-convenience-store-opening-to-the-public\/\">The Seattle Times<\/a>.<\/p>\n<p>sursa text: stratupcafe.ro<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dup\u0103 cinci ani de dezvoltare \u0219i 14 luni de testare de c\u0103tre angaja\u021bii Amazon \u2014 Amazon Go, un magazin f\u0103r\u0103<\/p>\n","protected":false},"author":1,"featured_media":31581,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":""},"categories":[12],"tags":[],"class_list":["post-31580","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stiri-internationale"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/realitatearutiera.ro\/wp-content\/uploads\/2018\/01\/572231-amazon-go.jpg?fit=615%2C414&ssl=1","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p61naM-8dm","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/realitatearutiera.ro\/index.php?rest_route=\/wp\/v2\/posts\/31580","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/realitatearutiera.ro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/realitatearutiera.ro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/realitatearutiera.ro\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/realitatearutiera.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=31580"}],"version-history":[{"count":6,"href":"https:\/\/realitatearutiera.ro\/index.php?rest_route=\/wp\/v2\/posts\/31580\/revisions"}],"predecessor-version":[{"id":31596,"href":"https:\/\/realitatearutiera.ro\/index.php?rest_route=\/wp\/v2\/posts\/31580\/revisions\/31596"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/realitatearutiera.ro\/index.php?rest_route=\/wp\/v2\/media\/31581"}],"wp:attachment":[{"href":"https:\/\/realitatearutiera.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=31580"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/realitatearutiera.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=31580"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/realitatearutiera.ro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=31580"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}