Medicamentele eliberate f\u0103r\u0103 prescrip\u0163ie medical\u0103 (OTC) au c\u00e2\u015ftigat teren \u00een pia\u0163a de medicamente \u00een ultimii ani, \u00een contextul \u00een care rom\u00e2nii acord\u0103 mai mult\u0103 aten\u0163ie st\u0103rii lor de s\u0103n\u0103tate.<\/p>\n
Pia\u0163a de OTC-uri a ajuns la peste 1,9 miliarde de lei anul trecut, potrivit datelor oferite de compania de cerce\u00adta\u00adre de pia\u0163\u0103 Euromonitor.<\/p>\n
Cel mai v\u00e2ndut medicament f\u0103\u00adr\u0103 re\u0163et\u0103 este Nurofen, cu v\u00e2nz\u0103ri de 207 mil. lei anul trecut \u015fi o cot\u0103 de pia\u0163\u0103 de 10,7%. \u00cen pia\u0163a de OTC-uri con\u00adcureaz\u0103 companii precum Re\u00adckitt Benckiser, Bio\u00adfarm, GSK, Sanofi sau Sun Phar\u00adma\u00adce\u00adu\u00adtical Industries, care de\u0163in \u00een total o cot\u0103 de pia\u0163\u0103 de peste 40%.<\/p>\n
\u201e\u00cen ultimii ani a crescut interesul popula\u0163iei pentru pre\u00adven\u0163ie \u015fi \u00eentre\u0163inerea st\u0103rii de s\u0103n\u0103tate. Compania Biofarm vizeaz\u0103 l\u0103r\u00adgirea portofoliului prin dezvoltarea \u015fi fa\u00adbri\u00adcarea de produse noi, \u0163in\u00e2nd cont de evolu\u0163ia con\u00adti\u00adnu\u0103 a pie\u0163ei farmaceutice din Rom\u00e2nia \u015fi nu numai, de in\u00adci\u00adden\u0163a \u015fi prevalen\u0163a diferitelor patologii \u00een popula\u0163ia ge\u00adne\u00adral\u0103. Portofoliul companiei Biofarm este bazat pe ne\u00advoi\u00adle pie\u0163ei\u201c, au r\u0103spuns reprezentan\u0163ii Biofarm pentru ZF.<\/p>\n
Din portofoliul companiei rom\u00e2ne\u015fti prezent\u0103 cu do\u00adu\u0103 me\u00addicamente \u00een top cinci cele mai v\u00e2ndute OTC – Cole\u00adbil \u015fi Tri\u00adferment, 51% este reprezentat de medi\u00adcamentele f\u0103r\u0103 re\u0163et\u0103.<\/p>\n
sursa: zf.ro<\/p>\n","protected":false},"excerpt":{"rendered":"
Medicamentele eliberate f\u0103r\u0103 prescrip\u0163ie medical\u0103 (OTC) au c\u00e2\u015ftigat teren \u00een pia\u0163a de medicamente \u00een ultimii ani, \u00een contextul \u00een care<\/p>\n","protected":false},"author":1,"featured_media":33997,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":""},"categories":[11],"tags":[],"class_list":["post-33996","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stiri-interne"],"jetpack_featured_media_url":"https:\/\/i2.wp.com\/realitatearutiera.ro\/wp-content\/uploads\/2018\/03\/medicamente.jpg?fit=660%2C438&ssl=1","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p61naM-8Qk","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/realitatearutiera.ro\/index.php?rest_route=\/wp\/v2\/posts\/33996","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/realitatearutiera.ro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/realitatearutiera.ro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/realitatearutiera.ro\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/realitatearutiera.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=33996"}],"version-history":[{"count":1,"href":"https:\/\/realitatearutiera.ro\/index.php?rest_route=\/wp\/v2\/posts\/33996\/revisions"}],"predecessor-version":[{"id":33998,"href":"https:\/\/realitatearutiera.ro\/index.php?rest_route=\/wp\/v2\/posts\/33996\/revisions\/33998"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/realitatearutiera.ro\/index.php?rest_route=\/wp\/v2\/media\/33997"}],"wp:attachment":[{"href":"https:\/\/realitatearutiera.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=33996"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/realitatearutiera.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=33996"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/realitatearutiera.ro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=33996"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}