{"id":51114,"date":"2019-06-13T09:47:19","date_gmt":"2019-06-13T06:47:19","guid":{"rendered":"http:\/\/realitatearutiera.ro\/?p=51114"},"modified":"2019-06-13T09:47:24","modified_gmt":"2019-06-13T06:47:24","slug":"volkswagen-reclama-ingenioasa-care-a-cucerit-internetul","status":"publish","type":"post","link":"https:\/\/realitatearutiera.ro\/?p=51114","title":{"rendered":"Volkswagen. Reclama ingenioas\u0103 care a cucerit internetul"},"content":{"rendered":"\n<p><strong>Volkswagen a lansat recent o reclam\u0103 la noul monovolum electric I.D. BUZZ, promov\u00e2ndu-l \u00eentr-un mod c\u00e2t se poate de neconven\u021bional. \u00cen speran\u021ba c\u0103 vom uita complet de scandalul Dieselgate, cei de la VW \u00eencep spotul publicitar tocmai vorbindu-ne despre Dieselgate.<\/strong><\/p>\n\n\n\n<p>Reclama debuteaz\u0103 cu un colaj audio de reportaje pe tema scandalului truc\u0103rii testelor de emisii: \u201e<em>[\u2026] noi detalii cu privire la Volkswagen \u0219i la scandalul tot mai grav \u00een care este implicat. Cel mai mare constructor auto din lume este cercetat \u00een cazul emisiilor\u2026<\/em>\u201d.<\/p>\n\n\n\n<p>Anun\u021burile ruleaz\u0103 pe fundalul unei hale \u00eentunecate, unde un designer auto \u00eencearc\u0103 s\u0103 ia totul de la zero cu un concept revolu\u021bionar. \u00cen locul fragmentelor de \u0219tiri \u00eencepe s\u0103 r\u0103sune piesa \u201eThe Sound of Silence\u201d, semnat\u0103 de Simon &amp; Garfunkel, ale c\u0103rei versuri pot fi interpretate prin prisma unui nou \u00eenceput pentru Volkswagen, a unei lumini izvor\u00e2te din bezn\u0103.<br><\/p>\n\n\n\n<p>Metafora se concretizeaz\u0103 vizual c\u00e2nd noul monovolum electric VW I.D. BUZZ \u00eenainteaz\u0103 dramatic \u00een prim-plan, practic str\u0103lucind. \u201e<em>\u00cen \u00eentuneric, am g\u0103sit lumina<\/em>\u201d este mesajul optimist care \u00eencheie spotul publicitar.<\/p>\n\n\n\n<p>Publicat pe 5 iunie, clipul postat de Volkswagen USA a fost vizionat de 20,2 milioane de ori p\u00e2n\u0103 \u00een momentul de fa\u021b\u0103. Majoritatea utilizatorilor care au l\u0103sat comentarii au doar cuvinte de laud\u0103 la adresa abord\u0103rii neconven\u021bionale.<\/p>\n\n\n\n<p>\u201e<em>Wow, este o mi\u0219care de PR foarte interesant\u0103 \u0219i \u00eendr\u0103znea\u021b\u0103<\/em>\u201d, scrie un internaut. \u201e<em>Nu cred c\u0103 am mai aplaudat vreodat\u0103 la o reclam\u0103 TV\u2026 p\u00e2n\u0103 acum. Bravo, Volkswagen. Piele de g\u0103in\u0103 \u0219i bucurie<\/em>\u201d, comenteaz\u0103 altul.<\/p>\n\n\n\n<p>Construit pe platforma MEB (Modularer Elektrobaukasten), monovolumul electric I.D. Buzz\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/www.auto-bild.ro\/headline\/volkswagen-d-buzz-concept-debutat-la-detroit-si-anunta-un-viitor-bus-electric-113452.html\" target=\"_blank\">a fost dezv\u0103luit<\/a>\u00a0sub form\u0103 de concept tocmai \u00een 2017, la Salonul Auto de la Detroit. Versiunea de produc\u021bie ajunge pe str\u0103zi abia \u00een 2022.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe class='youtube-player' width='800' height='450' src='https:\/\/www.youtube.com\/embed\/qEvNL6oEr0U?version=3&#038;rel=1&#038;fs=1&#038;autohide=2&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;wmode=transparent' allowfullscreen='true' style='border:0;'><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<p>sursa: auto-bild.ro<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Volkswagen a lansat recent o reclam\u0103 la noul monovolum electric I.D. BUZZ, promov\u00e2ndu-l \u00eentr-un mod c\u00e2t se poate de neconven\u021bional.<\/p>\n","protected":false},"author":1,"featured_media":51115,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":""},"categories":[6],"tags":[],"class_list":["post-51114","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social"],"jetpack_featured_media_url":"https:\/\/i1.wp.com\/realitatearutiera.ro\/wp-content\/uploads\/2019\/06\/volkswagen_fraude_1.jpg?fit=640%2C427&ssl=1","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p61naM-diq","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/realitatearutiera.ro\/index.php?rest_route=\/wp\/v2\/posts\/51114","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/realitatearutiera.ro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/realitatearutiera.ro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/realitatearutiera.ro\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/realitatearutiera.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=51114"}],"version-history":[{"count":1,"href":"https:\/\/realitatearutiera.ro\/index.php?rest_route=\/wp\/v2\/posts\/51114\/revisions"}],"predecessor-version":[{"id":51116,"href":"https:\/\/realitatearutiera.ro\/index.php?rest_route=\/wp\/v2\/posts\/51114\/revisions\/51116"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/realitatearutiera.ro\/index.php?rest_route=\/wp\/v2\/media\/51115"}],"wp:attachment":[{"href":"https:\/\/realitatearutiera.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=51114"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/realitatearutiera.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=51114"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/realitatearutiera.ro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=51114"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}