Pia\u0163a na\u0163ional\u0103 de vopsea auto are un volum de 7 mii de tone pe an, dintre care 6 mii de tone sunt \u00een zona vopsea OEM \u2013 de fabric\u0103, utilizat\u0103 la produc\u0163ia ma\u015finilor noi Ford, Dacia, Renault \u015fi doar 1 mie de tone o reprezint\u0103 vopseaua ready mix \u015fi pigmen\u0163ii utiliza\u0163i \u00een toate repara\u0163iile \u015fi retu\u015furile de vopsitorie, care se realizeaz\u0103 \u00een service-uri, conform celui mai recent studiu Interbiz.<\/p>\n\n\n\n
\u201eNoi ne ocup\u0103m de culoare, de vopsele \u015fi lacuri, de calitatea final\u0103 a unei lucr\u0103ri de vopsitorie auto. Ne propunem ca, al\u0103turi de speciali\u015fti europeni \u015fi na\u0163ionali – parte dintre sus\u0163in\u0103torii \u015fi\u00a0juriul interna\u0163ional al acestei competi\u0163ii, s\u0103 promov\u0103m adev\u0103ra\u0163ii profesioni\u015f\u0163i \u00een vopsirea auto. Dorim s\u0103 organiz\u0103m anual competi\u0163ia Vopsitorul Anului \u00een Rom\u00e2nia, iar \u00eentre etapele anuale s\u0103 facem traininguri \u015fi s\u0103 implic\u0103m c\u00e2t mai multe service-uri \u00een organizare. Vorbim de o profesie extrem de cerut\u0103, oamenii care ajung la nivelul profesionist pot c\u00e2\u015ftiga foarte bine \u015fi, nu \u00een ultimul r\u00e2nd, vorbim despre o Rom\u00e2nie care are nevoie s\u0103 \u00ee\u015fi creeze noile genera\u0163ii de meseria\u015fi, dup\u0103 ce mult timp a exportat oameni cu experin\u0163\u0103 peste grani\u0163a. Este datoria noastr\u0103, \u00een calitate de lider de pia\u0163\u0103, se ne implic\u0103m \u00een cre\u015fterea gradului de profesionalizare\u201d, puncteaz\u0103 Florin Cicireag\u0103, Director Comercial Policolor, Divizia Performance Coatings. <\/p>\n\n\n\n
O pia\u0163\u0103 de 47,4 milioane de euro<\/p>\n\n\n\n
La nivel de\u00a0valoare, pia\u0163a este estimat\u0103 la 47,4 milioane de euro, dintre care 33,2 milioane OEM \u015fi 14,2 milioane Autorefinish (via magazinele de retail \u015fi service-uri).<\/p>\n\n\n\n
De\u015fi reprezint\u0103\u00a0un procent de 4% volum \u015fi 18% valoare din total pia\u0163\u0103 de vopsea, lacuri, grunduri, emailuri din Rom\u00e2nia,\u00a0pia\u0163a de vopsea auto este o miz\u0103 important\u0103\u00a0pentru companiile care fac repara\u0163ii auto, cea mai mare competi\u0163ie exist\u00e2nd \u00een segmentul de autorefinish, respectiv repara\u0163iile f\u0103cute \u00een service-uri. Aici vorbim despre cantit\u0103\u0163i mici de produse v\u00e2ndute, dar de o extrem de mare importan\u0163\u0103 dat\u0103 calit\u0103\u0163ii pigmen\u0163ilor \u015fi solu\u0163iilor tehnice care ajut\u0103 la identificarea culorilor \u015fi matchingul vopselei noi, cu cea pe care ma\u015fina adus\u0103 la repara\u0163ii o are deja. <\/p>\n\n\n\n La finalul lui 2018, conform datelor\u00a0Direc\u0163iei Regim Permise de Conducere \u015fi \u00cenmatriculare a Vehiculelor (DRPCIV), parcul auto na\u0163ional din Rom\u00e2nia a ajuns la aproape 8,20 de milioane de unit\u0103\u0163i, \u00een cre\u015ftere cu 7,30% fa\u0163\u0103 de anul anterior, c\u00e2nd erau consemnate peste 7,635 milioane de unit\u0103\u0163i. <\/p>\n\n\n\n Coroborat cu num\u0103rul de firme \u00eenregistrate la Registrul Comer\u0163ului av\u00e2nd drept obiect \u201eactivit\u0103\u0163i de \u00eentre\u0163inere \u015fi repara\u0163ii auto\u201d, respectiv u\u015for peste 11.000 de societ\u0103\u0163i comerciale, media actual\u0103 a distribu\u0163iei numerice per unitate reparatoare (service auto) este de\u00a0745 de ma\u015fini. <\/p>\n\n\n\n \u00cengrijor\u0103tor este fenomentul \u00eenregistrat de poli\u0163ie \u015fi asocia\u0163iile service-urilor auto, care sus\u0163in c\u0103\u00a0la un num\u0103r de 11.000 de service-uri autorizate se adaug\u0103 aproape un num\u0103r egal (peste 10.000) de service-uri care activeaz\u0103 f\u0103r\u0103 forme legale complete. Prin urmare, pentru cei care au afaceri \u00een domeniu, \u00een\u00a0 c\u00e2\u015ftigarea clien\u0163ilor, diferen\u0163a dintre service-urile autorizate \u015fi cele ne\u00eenregistrate oficial o face calitatea repara\u0163iilor \u015fi\/sau pre\u0163ul.<\/p>\n\n\n\n \u00cen zona service-urilor auto \u015fi a reprezentan\u0163elor produc\u0103torilor auto, calitatea serviciilor reprezint\u0103 cea mai mare preocupare, al\u0103turi de nivelul de profesionalizare, respectiv calificare a for\u0163ei de munc\u0103 specializat\u0103. Conform datelor\u00a0oficiale, \u00een aceast\u0103 pia\u0163\u0103 activeaz\u0103 peste 38.000 de angaja\u0163i cu niveluri diferite de preg\u0103tire. Cele mai c\u0103utate \u015fi rare pozi\u0163ii sunt cele de electricieni (pe primul loc \u00een cerere versus oferta redus\u0103 de profesioni\u015f\u0163i), urmate imediat \u00een clasament de vopsitori \u015fi tinichigii auto (locul doi \u00een raport de cerere pia\u0163\u0103 profesionalizat\u0103 \u015fi existen\u0163a personalului calificat). <\/p>\n\n\n\n La \u00eenceputul anului 2019, conform INS, activit\u0103\u0163ile de \u00eentre\u0163inere \u015fi repararea autovehiculelor au sc\u0103zut cu 11,9%, chiar dac\u0103 Rom\u00e2nia este cunoscut\u0103 pentru num\u0103rul mare, \u00een cre\u015ftere, al ma\u015finilor second-hand \u015fi pentru service-urile auto, mereu supraaglomerate. \u00a0 \u00a0<\/p>\n\n\n\n Sursa:adevarul<\/p>\n","protected":false},"excerpt":{"rendered":" 234 de vopsitori auto din toat\u0103 \u0163ara s-au luptat s\u0103 intre \u00een marea final\u0103 Vopsitorul anului \u00een Rom\u00e2nia, competi\u0163ie care<\/p>\n","protected":false},"author":1,"featured_media":56114,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":""},"categories":[6],"tags":[],"class_list":["post-56113","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social"],"jetpack_featured_media_url":"https:\/\/i2.wp.com\/realitatearutiera.ro\/wp-content\/uploads\/2019\/10\/Florin-Cicireaga_director-Comercial-Policolor-Adrian-Marius-Dumitrescu-_-Vopsitorul-Anului-300x200.jpg?fit=300%2C200&ssl=1","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p61naM-eB3","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/realitatearutiera.ro\/index.php?rest_route=\/wp\/v2\/posts\/56113","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/realitatearutiera.ro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/realitatearutiera.ro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/realitatearutiera.ro\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/realitatearutiera.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=56113"}],"version-history":[{"count":1,"href":"https:\/\/realitatearutiera.ro\/index.php?rest_route=\/wp\/v2\/posts\/56113\/revisions"}],"predecessor-version":[{"id":56115,"href":"https:\/\/realitatearutiera.ro\/index.php?rest_route=\/wp\/v2\/posts\/56113\/revisions\/56115"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/realitatearutiera.ro\/index.php?rest_route=\/wp\/v2\/media\/56114"}],"wp:attachment":[{"href":"https:\/\/realitatearutiera.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=56113"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/realitatearutiera.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=56113"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/realitatearutiera.ro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=56113"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/i0.wp.com\/adevarul.ro\/assets\/adevarul.ro\/MRImage\/2019\/10\/28\/5db71a14892c0bb0c604b515\/646x404.jpg?w=800&ssl=1\")
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