{"id":59093,"date":"2020-01-23T08:50:25","date_gmt":"2020-01-23T06:50:25","guid":{"rendered":"http:\/\/realitatearutiera.ro\/?p=59093"},"modified":"2020-01-23T08:50:31","modified_gmt":"2020-01-23T06:50:31","slug":"unsmoke-prima-campanie-antifumat-demarata-de-o-companie-din-industria-tutunului","status":"publish","type":"post","link":"https:\/\/realitatearutiera.ro\/?p=59093","title":{"rendered":"Unsmoke, prima campanie antifumat demarat\u0103 de o companie din industria tutunului"},"content":{"rendered":"\n<p>Pentru c\u0103 to\u021bi ne dorim un viitor f\u0103r\u0103 fum, fie c\u0103 suntem fum\u0103tori, fie c\u0103 nu, Philip Morris Rom\u00e2nia a lansat campania&nbsp;<a href=\"https:\/\/www.unsmokeyourworld.com\/ro\/?utm_source=advertorial&amp;utm_medium=autobild&amp;utm_campaign=RO_PhilipMorris_Unsmoke_1119\" target=\"_blank\" rel=\"noreferrer noopener\">Unsmoke Romania<\/a>. Acesta este un demers ce se adreseaz\u0103 \u00een egal\u0103 m\u0103sur\u0103 fum\u0103torilor \u0219i nefum\u0103torilor cu scopul de a \u00eencepe o conversa\u021bie despre op\u021biunile pe care fum\u0103torii le au pentru a elimina fumul din vie\u021bile lor \u0219i ale celor dragi.<\/p>\n\n\n\n<p>Astfel, cea mai bun\u0103 alegere pentru orice fum\u0103tor este s\u0103 renun\u021be complet la \u021big\u0103ri \u0219i la nicotin\u0103. Cu toate acestea, fum\u0103torii care altfel ar continua s\u0103 fumeze, ar trebui s\u0103 aib\u0103 posibilitatea de a trece la alternative f\u0103r\u0103 fum, bazate pe cercetare \u0219tiin\u021bific\u0103 riguroas\u0103. Mai simplu spus, mesajul campaniei este urm\u0103torul: \u201eDac\u0103 nu fumezi, nu te apuca. Dac\u0103 fumezi, las\u0103-te. Dac\u0103 nu te la\u0219i, f\u0103 o schimbare.&#8217;<\/p>\n\n\n\n<p>De ce s-ar implica \u00eens\u0103 nefum\u0103torii \u00eentr-o campanie antifumat? Deoarece un studiu global realizat \u00een 2019, de Philip Morris International \u00eempreun\u0103 cu Povaddo, un furnizor independent de cercet\u0103ri, a chestionat peste 16.000 de persoane din 13 \u021b\u0103ri, ajung\u00e2nd la concluzii care \u00eei privesc \u0219i pe nefum\u0103tori.<\/p>\n\n\n\n<p>De multe ori, c\u00e2nd ne g\u00e2ndim la nefum\u0103tori, nu ne g\u00e2ndim \u0219i la faptul c\u0103 persoanele care nu fumeaz\u0103 pot avea o rela\u021bie cu persoane fum\u0103toare \u0219i c\u0103, astfel, pot fi expu\u0219i involutar la fumul de \u021bigar\u0103. Ei trebuie s\u0103 accepte un mediu din care nu lipsesc fumul \u0219i mirosurile nepl\u0103cute aferente, din scrumiere, de pe m\u00e2inile partenerului, din ma\u0219ina cu care merg la serviciu sau \u00een c\u0103l\u0103torii, din perdelele buc\u0103t\u0103riei etc. Nu este de mirare c\u0103 17% dintre persoanele care fac parte din aceast\u0103 categorie iau \u00een considerare posibilitatea de a-\u0219i p\u0103r\u0103si partenerul.<\/p>\n\n\n\n<p>Studiul men\u021bionat mai sus indic\u0103 \u00eens\u0103 c\u0103 nefum\u0103torii, prin atitudinea lor fa\u021b\u0103 de fum \u0219i fumat, pot influen\u021ba fum\u0103torii \u0219i modul \u00een care ace\u0219tia se raporteaz\u0103 la fumat. Nefum\u0103torii nu se opun ini\u021biativelor antifumat, mai mult, 83% dintre ace\u0219tia sunt de acord cu eforturile pe care le fac autorit\u0103\u021bile pentru a reduce num\u0103rul foarte mare de fum\u0103tori din acest moment (peste un miliard de oameni fumeaz\u0103 \u00een 2019 \u0219i se estimeaz\u0103 c\u0103 cifra nu va sc\u0103dea p\u00e2n\u0103 \u00een 2025).<\/p>\n\n\n\n<p>Ceea ce pot face nefum\u0103torii este s\u0103 \u00eei ajute pe fum\u0103tori printr-o discu\u021bie onest\u0103. Astfel, fumatul \u00een ma\u0219ina sau \u00een locuin\u021ba personal\u0103, care provoac\u0103 ast\u0103zi at\u00e2tea discu\u021bii contradictorii, poate fi eliminat prin renun\u021barea la fumat sau prin solu\u021bii alternative. Este, \u00een esen\u021b\u0103, ceea ce urm\u0103re\u0219te aceast\u0103 campanie: a sosit momentul ca prietenii, familiile \u0219i colegii s\u0103 \u00ee\u0219i uneasc\u0103 for\u021bele \u0219i s\u0103 sprijine fum\u0103torii s\u0103 fac\u0103 trecerea la un viitor f\u0103r\u0103 fum. Dac\u0103 cea mai bun\u0103 solu\u021bie pentru a crea o lume f\u0103r\u0103 fum ar fi ca to\u021bi fum\u0103torii s\u0103 renun\u021be definitiv la \u021big\u0103ri \u0219i la nicotin\u0103, a doua cea mai bun\u0103 solu\u021bie pentru cei care nu renun\u021b\u0103 este s\u0103 apeleze la o alternativ\u0103 f\u0103r\u0103 fum, cum ar fi \u021big\u0103rile electronice sau produsele din tutun \u00eenc\u0103lzit.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pentru c\u0103 to\u021bi ne dorim un viitor f\u0103r\u0103 fum, fie c\u0103 suntem fum\u0103tori, fie c\u0103 nu, Philip Morris Rom\u00e2nia a<\/p>\n","protected":false},"author":1,"featured_media":59094,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":""},"categories":[11],"tags":[],"class_list":["post-59093","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stiri-interne"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/realitatearutiera.ro\/wp-content\/uploads\/2020\/01\/2222.png?fit=1920%2C1081&ssl=1","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p61naM-fn7","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/realitatearutiera.ro\/index.php?rest_route=\/wp\/v2\/posts\/59093","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/realitatearutiera.ro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/realitatearutiera.ro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/realitatearutiera.ro\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/realitatearutiera.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=59093"}],"version-history":[{"count":1,"href":"https:\/\/realitatearutiera.ro\/index.php?rest_route=\/wp\/v2\/posts\/59093\/revisions"}],"predecessor-version":[{"id":59095,"href":"https:\/\/realitatearutiera.ro\/index.php?rest_route=\/wp\/v2\/posts\/59093\/revisions\/59095"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/realitatearutiera.ro\/index.php?rest_route=\/wp\/v2\/media\/59094"}],"wp:attachment":[{"href":"https:\/\/realitatearutiera.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=59093"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/realitatearutiera.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=59093"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/realitatearutiera.ro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=59093"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}