Uniunea Na\u0163ional\u0103 a Societ\u0103\u0163ilor de Asigurare \u015fi Reasigurare din Rom\u00e2nia a lansat ast\u0103zi campania #ANTIGHINION, cea mai recent\u0103 ini\u0163iativ\u0103 a industriei locale de profil cu privire la rolul \u015fi importan\u0163a asigur\u0103rilor \u00een via\u0163a de zi cu zi a rom\u00e2nilor.<\/p>\n\n\n\n
Campania pune \u00een lumina reflectoarelor supersti\u0163iile – o parte a cotidianului \u015fi, totodat\u0103, o tr\u0103s\u0103tur\u0103 comun\u0103 a oamenilor de pretutindeni, care \u00eencearc\u0103 astfel s\u0103 \u00ee\u015fi explice neprev\u0103zutul \u015fi s\u0103 \u00eei atribuie cauze miraculoase. Prin contrast cu acestea, asigur\u0103rile sunt o metod\u0103 dovedit\u0103 de a combate \u201eghinionul\u201d \u015fi urm\u0103rile sale. \u201eNumitorul comun este c\u0103 at\u00e2t supersti\u0163iile, c\u00e2t \u015fi asigur\u0103rile ne determin\u0103 s\u0103 lu\u0103m \u00een calcul neprev\u0103zutul. De\u015fi orice m\u0103sur\u0103 de protec\u0163ie este binevenit\u0103, ca speciali\u015fti \u00een risc, credem cu t\u0103rie c\u0103 trebuie s\u0103 complet\u0103m abord\u0103rile tradi\u0163ionale cu o poli\u0163\u0103 de asigurare \u2013 o solu\u0163ie ,verificat\u0103 \u015fi testat\u0103\u2019 care ne poate oferi protec\u0163ia de care avem cu adev\u0103rat nevoie\u201d, a declarat Alexandru CIUNCAN, Director General UNSAR. Campania este lansat\u0103 \u00een colaborare cu sociologul Gelu DUMINIC\u0102, care interpreteaz\u0103 narativul supersti\u0163iilor \u00een societate \u015fi discut\u0103 despre modul \u00een care acestea se manifest\u0103 \u00een mentalul colectiv. \u201eMai devreme sau mai t\u00e2rziu, fiecare dintre noi s-a lovit de o supersti\u0163ie, pentru c\u0103 sunt parte integrant\u0103 a vie\u0163ii noastre. De fiecare dat\u0103 c\u00e2nd ni se \u00eent\u00e2mpl\u0103 vreun necaz, tindem s\u0103 spunem c\u0103 \u201aa\u015fa a fost s\u0103 fie\u2019. De cele mai multe ori, \u00eens\u0103, omitem s\u0103 realiz\u0103m c\u0103 ceea ce ni s-a \u00eent\u00e2mplat este \u015fi pentru c\u0103 nu ne-am g\u00e2ndit c\u0103 \u201apaza bun\u0103, trece primejdia rea\u2019 \u201d, a declarat Gelu DUMINIC\u0102. Campania se adreseaz\u0103 publicului larg, printr-o abordare 360, fiind prezent\u0103 at\u00e2t \u00een mass-media, c\u00e2t \u015fi \u00een online sau social media. \u00cen acela\u015fi timp, va fi sus\u0163inut\u0103 de Asiguropedia.ro, portal dedicat inform\u0103rii consumatorilor, urm\u0103rind s\u0103 surprind\u0103 faptul c\u0103 at\u00e2t asigur\u0103rile, c\u00e2t \u015fi supersti\u0163iile servesc unui scop comun: de a trece cu bine peste evenimentele nepl\u0103cute. Prin #ANTIGHINION, UNSAR continu\u0103 seria campaniilor de educare \u015fi con\u015ftientizare cu privire la rolul \u015fi utilitatea asigur\u0103rilor. Anul trecut, UNSAR a derulat campania #OAMENIIdinAsigur\u0103ri, care a vorbit despre contribu\u0163ia pe care oamenii din industria de asigur\u0103ri o au la bun\u0103starea \u015fi protec\u0163ia comunit\u0103\u0163ilor din Rom\u00e2nia. Totodat\u0103, UNSAR deruleaz\u0103, \u00een fiecare an, campanii de con\u015ftientizare cu privire la rolul asigur\u0103rilor de via\u0163\u0103, de s\u0103n\u0103tate sau de propriet\u0103\u0163i, dar \u015fi campanii de educa\u0163ie \u015fi preven\u0163ie rutier\u0103.<\/p>\n\n\n\n
sursa: adevarul.ro<\/p>\n","protected":false},"excerpt":{"rendered":"
Uniunea Na\u0163ional\u0103 a Societ\u0103\u0163ilor de Asigurare \u015fi Reasigurare din Rom\u00e2nia a lansat ast\u0103zi campania #ANTIGHINION, cea mai recent\u0103 ini\u0163iativ\u0103 a<\/p>\n","protected":false},"author":1,"featured_media":67692,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":""},"categories":[6],"tags":[],"class_list":["post-67691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social"],"jetpack_featured_media_url":"https:\/\/i2.wp.com\/realitatearutiera.ro\/wp-content\/uploads\/2020\/08\/pisica-neagra-in-control-pe-teren-800.jpg?fit=800%2C533&ssl=1","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p61naM-hBN","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/realitatearutiera.ro\/index.php?rest_route=\/wp\/v2\/posts\/67691","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/realitatearutiera.ro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/realitatearutiera.ro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/realitatearutiera.ro\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/realitatearutiera.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=67691"}],"version-history":[{"count":2,"href":"https:\/\/realitatearutiera.ro\/index.php?rest_route=\/wp\/v2\/posts\/67691\/revisions"}],"predecessor-version":[{"id":67697,"href":"https:\/\/realitatearutiera.ro\/index.php?rest_route=\/wp\/v2\/posts\/67691\/revisions\/67697"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/realitatearutiera.ro\/index.php?rest_route=\/wp\/v2\/media\/67692"}],"wp:attachment":[{"href":"https:\/\/realitatearutiera.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=67691"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/realitatearutiera.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=67691"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/realitatearutiera.ro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=67691"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}