{"id":71165,"date":"2020-11-24T13:27:16","date_gmt":"2020-11-24T11:27:16","guid":{"rendered":"http:\/\/realitatearutiera.ro\/?p=71165"},"modified":"2020-11-24T13:27:19","modified_gmt":"2020-11-24T11:27:19","slug":"productia-de-criza-sau-cum-a-depasit-criza-una-din-cele-mai-faimoase-firme-de-automobile","status":"publish","type":"post","link":"https:\/\/realitatearutiera.ro\/?p=71165","title":{"rendered":"Produc\u021bia de criz\u0103 sau cum a dep\u0103\u0219it criza, una din cele mai faimoase firme de automobile"},"content":{"rendered":"\n

BMW nu \u00eenseamn\u0103 doar ma\u0219ini frumoase \u0219i sportive, pline de tehnologie modern\u0103. BMW este o companie cu o istorie de peste 100 de ani, iar \u201etransformarea\u201d este unul dintre elementele constante de-a lungul acestui secol de istorie.<\/p>\n\n\n\n

\u00cen 1945, BMW era o companie german\u0103 care avea deja o istorie de aproape 30 de ani \u0219i care se afirmase deja ca un produc\u0103tor excelent de motoare de avion, motociclete \u0219i, din 1929, automobile.<\/p>\n\n\n\n

\u00cens\u0103, finalul celui de-al Doilea R\u0103zboi Mondial arunca BMW \u00eentr-o criz\u0103 major\u0103, compania se g\u0103sea \u00eentr-o situa\u021bie \u00een care pierdea jum\u0103tate dintre cele \u0219ase fabrici pe care le de\u021binea, iar cele trei centre pe care le p\u0103stra erau distruse \u0219i cu majoritatea utilajelor func\u021bionale confiscate \u0219i distribuite \u00een \u00eentreaga lume, ca repara\u021bie de r\u0103zboi.<\/p>\n\n\n\n

\u00cen acest context, cu resurse \u0219i oportunit\u0103\u021bi limitate, BMW \u00eencepe a\u0219a-numita \u201eNotproduktion\u201d \u2013 produc\u021bie de criz\u0103 \u2013 \u00een M\u00fcnchen \u0219i Berlin, odat\u0103 cu permisiunea ini\u021bial\u0103 a for\u021bei de ocupa\u021bie americane din iulie 1945. F\u0103r\u0103 resurse importante de produc\u021bie \u0219i f\u0103r\u0103 documenta\u021bia tehnic\u0103 pierdut\u0103 odat\u0103 cu fabrica de la Eisenach, primele motociclete \u0219i automobile BMW postbelice se las\u0103 a\u0219teptate.<\/p>\n\n\n\n

BMW se orienteaz\u0103 \u00eent\u00e2i c\u0103tre oale \u0219i produse casnice pentru buc\u0103t\u0103rie, utilaje agricole, utilaje comerciale de prelucrat coca, compresoare de fr\u00e2n\u0103, materiale de construc\u021bii, obiecte metalice turnate din metal u\u0219or, biciclete \u0219i piese de schimb pentru diverse utilaje \u0219i automobile BMW. \u00cen aceast\u0103 perioad\u0103, criza a f\u0103cut ca angaja\u021bii s\u0103 fie pl\u0103ti\u021bi, \u00een repetate r\u00e2nduri, chiar cu produsele pe care le fabricau.<\/p>\n\n\n\n

Intr\u0103 \u00een Galeria Foto<\/a><\/h4>\n\n\n\n
\"Oalele
Oalele de buc\u0103t\u0103rie BMW au jucat un rol important \u00een dep\u0103\u0219irea celei mai mari crize din istoria companiei<\/figcaption><\/figure>\n\n\n\n

O alt\u0103 colaborare<\/a> inedit\u0103 a fost cu compania \u00eenfiin\u021bat\u0103 \u0219i condus\u0103 de Hermann Raussendorf pentru a produce combine agricole sub licen\u021b\u0103, \u00eentr-un contract activ de la 1 iulie 1946 p\u00e2n\u0103 la 30 iunie 1952.<\/p>\n\n\n\n

34.000 de oale care reprezentau aproape un sfert din cifra de afaceri a companiei BMW la acea vreme<\/h3>\n\n\n\n

\u00cen acest context, primii ani de produc\u021bie erau foarte diversifica\u021bi, dar cu volume foarte mici. \u00centre iunie 1945 \u0219i mai 1947,\u00a0BMW a produs<\/a>\u00a0bunuri cu o cifr\u0103 total\u0103 de afaceri de 1,7 milioane de m\u0103rci. Dintre acestea, cea mai important\u0103 contribu\u021bie la cifra de afaceri o aveau 175 de tone de bunuri turnate din metal u\u0219or care generau \u00eencas\u0103ri de aproximativ 600.000 de m\u0103rci. Urmau 34.000 de oale care reprezentau aproape un sfert din cifra de afaceri, ma\u0219ini \u0219i agregate agricole \u0219i piese de schimb pentru automobile BMW.<\/p>\n\n\n\n

\u201eProduc\u021bia de criz\u0103\u201d, chiar dac\u0103 st\u0103tea sub semnul unor provoc\u0103ri deosebite \u0219i nu genera rezultate financiare notabile, avea s\u0103 ajute la punerea \u00een func\u021biune a fabricilor, la p\u0103strarea for\u021bei de munc\u0103 \u0219i la preg\u0103tirea proceselor de produc\u021bie pentru viitoarele motociclete \u0219i automobile BMW.<\/p>\n\n\n\n

sursa: promotor.ro<\/p>\n","protected":false},"excerpt":{"rendered":"

BMW nu \u00eenseamn\u0103 doar ma\u0219ini frumoase \u0219i sportive, pline de tehnologie modern\u0103. BMW este o companie cu o istorie de<\/p>\n","protected":false},"author":1,"featured_media":40791,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":""},"categories":[6],"tags":[],"class_list":["post-71165","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/realitatearutiera.ro\/wp-content\/uploads\/2018\/09\/sigla-bmw.jpg?fit=1000%2C999&ssl=1","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p61naM-ivP","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/realitatearutiera.ro\/index.php?rest_route=\/wp\/v2\/posts\/71165","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/realitatearutiera.ro\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/realitatearutiera.ro\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/realitatearutiera.ro\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/realitatearutiera.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=71165"}],"version-history":[{"count":1,"href":"https:\/\/realitatearutiera.ro\/index.php?rest_route=\/wp\/v2\/posts\/71165\/revisions"}],"predecessor-version":[{"id":71166,"href":"https:\/\/realitatearutiera.ro\/index.php?rest_route=\/wp\/v2\/posts\/71165\/revisions\/71166"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/realitatearutiera.ro\/index.php?rest_route=\/wp\/v2\/media\/40791"}],"wp:attachment":[{"href":"https:\/\/realitatearutiera.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=71165"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/realitatearutiera.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=71165"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/realitatearutiera.ro\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=71165"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}